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  • Roy Divine

How to Secure Your Most Valuable Asset: Existing Customers

Imaging channel: you need customer loyalty and retention to exceed profitability expectations in the new year. Repeat customers spend more money, are easier and less expensive to sell to, and promote your business free of charge.

  • How do you achieve loyalty and retention? You make your customers happy.

  • How do you make your customers happy? You place a remanufactured device.

Let me explain.

Happy customers start with the end users, employees and IT. In 2020, it’s likely that employees only print every few days. They want it to work on the first try and so does IT, but you placed a brand-new device with a ton of new features and a new way of doing things.

Employees are not impressed by complicated systems. They prefer what they know how to use.

While IT may appreciate the new technology, they also likely have some concerns about rolling it out. First, they must learn themselves, then train others, and more often than not, spend a lot of valuable time troubleshooting. A brand-new device requires a lot of heavy lifting by IT in order to be used to its full potential.

By the time new devices make end users happy, they are no longer new.

At the end of the day, business owners and managers may feel they were oversold when drawing on employee feedback and unhappy customers are nearly impossible to win back. You’ll have to take the loss and try again. This time, with a remanufactured device.

Make your customers happy! Here’s why they’re always smiling with a reman printer:

  • User Familiarity: Employees know how to print, and IT knows how the printers work.

  • Scalability: Rolling out a fleet is straightforward, and employees can teach others how to print rather than wasting valuable IT time.

  • Proven Track Record: Business owners and managers can obtain a model they know is reliable, inexpensive and easy to repair.

  • Cost-Effective: Business owners will also appreciate lower upfront costs and more affordable supplies. Learn about selling compatible vs. OEM toner here.

If you want to secure more repeat business with remanufactured devices, we can help. Contact us today to learn more.

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